PantoSource for Microsoft (Bing) Ads
✓ 5-min install
✓ From $59/mo
30% more Microsoft Ads conversions tracked in 14 days. If not, we refund you, no questions asked.
5/5
10+ ecommerce stores
Live in 5 minutes
CONVERSIONS MICROSOFT CAN SEE · LAST 24H
SALES TRACKED
~100% ↑
RECOVERED
+57%
ROAS LIFT
1.9x ↑
The Microsoft Ads Tracking Gap
Half your Microsoft Ads sales never reach Microsoft
pantosource.com/signal-health
Signal Health
Ad Platform · Last 7 days
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When your ad platform guesses at conversions, it optimizes against bad data. CPAs climb. Campaigns stop scaling.
Microsoft's tag goes quiet on modern buyers
Ad blockers, iOS privacy, browser tracking prevention and cross-device journeys stop Microsoft's tracking tag (UET) from firing. The sale happens in your store. Microsoft never hears about it.
Smaller volume, so every lost sale hurts more
Microsoft Ads runs on fewer conversions than Google. When half of them go missing, Target ROAS and Maximize conversion value have too little to learn from, and quietly hold back your spend.
Imported campaigns run on borrowed data
Many stores import their Google campaigns into Microsoft. The keywords and bids come over, but Microsoft still learns from its own tracking data. If that data is thin, your bids stay tuned for Google's buyers, not the people searching on Bing, Copilot and Yahoo.
How PantoSource fixes it
One install.
Microsoft finally sees every sale.
Live in 5 minutes.
pantosource.com/connect
Microsoft Advertising
Connected
Shopify Store
Connected
Server-side events
Live
STEP 01 · 5 MINUTES
Connect Microsoft Advertising in a few clicks
Enable the Conversions API in your Microsoft Advertising tag settings, paste the token into PantoSource, and you're done. Every sale is captured server-side and sent to Microsoft, bypassing browsers, ad blockers, and iOS privacy constraints. Your existing Microsoft tag remains unchanged.
Sales matched to an ad click
Before
52%
With PantoSource
94%
STEP 02 · 48 HOURS
Microsoft sees every sale: matched to a buyer
Captured sales (cross-device, ad blocker, iPhone) reach Microsoft with what it needs to tie each one to an ad click: the Microsoft click ID (msclkid), plus hashed email and phone. PantoSource keeps the click ID server-side, so it survives cleared cookies and blocked tags.
+ROAS
WK 1
WK 2
WK 3
WK 4
Install
+15–25% conversions
STEP 03 · 2 TO 4 WEEKS
Your Microsoft Ads ROAS climbs
Target ROAS and Maximize conversion value retrain on complete orders, valued at what you kept. Search, Shopping, Performance Max and Copilot placements all learn from the same clean data, so spend goes to the buyers who earn you money.
Microsoft Ads runs on fewer sales than Google, so every one you recover moves its bidding more.
FROM $59/MO
Without VS. with Pantosource
See exactly what changes after install
10+
Shopify, WooCommerce & Magento stores sending enriched data with PantoSource
Optima AI
Novera
Taskly
Fluxbit
Auralink
Velora
Metricly
HEALTH BRAND
"Microsoft Ads was the channel we kept meaning to cut. It showed half the sales our store did, so its bidding never had enough to learn from. Once every order went to Microsoft, valued at profit, it found buyers we were missing. Same budget, and now it's a channel we're growing."
Taylor M.
DTC owner · Health brand
REVENUE RECOVERED
$
245,970
in 6 months
MICROSOFT ROAS
4.1x
↑ from 2.5x
CPA REDUCTION
−34%
in 6 months
FAQ
Questions, answered
My Microsoft Ads campaigns have stopped scaling. Is this why?
What if my Microsoft account doesn't have the Conversions API yet?
Will my agency say no to installing this?
Will automated bidding stop working while it relearns?
How is this different from setting up Microsoft's Conversions API myself?
Will I see duplicate conversions in Microsoft Advertising?
I imported my campaigns from Google Ads. Isn't my tracking already set up?
What about Performance Max, Shopping and Copilot ads?
How long until I see results?
What if it doesn't work for my store?
Plans from $59/mo · 14-day free trial
Install on your e-commerce store. See more conversions in 48 hours.
30% more Microsoft conversions tracked in 14 days. If not, we refund you, no questions asked.