PantoSource Signal

Signal-enriched server-side tracking

PantoSource Signal

Signal-enriched tracking

Train ad platforms to find more profitable customers

Train ad platforms to find more profitable customers

PantoSource enriches all your data before it reaches your ad platforms: each buyer resolved to one profile across devices, their order history, and the real profit on each sale. All 8 platforms you run learn what a profitable customer looks like.

PantoSource enriches all your data before it reaches your ad platforms: each buyer resolved to one profile across devices, their order history, and the real profit on each sale. All 8 platforms you run learn what a profitable customer looks like.

Start Free Trial

Start Free Trial

Request a Demo

Request a Demo

14 days free

Install in 5 minutes

60 days money back to see results

CAPTURED FROM YOUR STORE

Shopify

WooCommerce

Magento

ENRICHED SIGNAL TO EVERY PLATFORM YOU RUN

ENRICHED SIGNAL TO EVERY PLATFORM YOU RUN

Google Ads

Meta

TikTok

Microsoft

ChatGPT

X

Snapchat

Pinterest

Why it pays

More profit from the same ad budget

Three ways the same budget earns more, once the platform learns from every order, valued at what you kept.

Value sent to Meta

Linen sheet set

$120.00

full price, returning

Candle gift box

$120.00

40% off, new

Next Week:

more like this

Value sent to Meta

Linen sheet set

$120.00

full price, returning

Candle gift box

$120.00

40% off, new

Next Week:

more like this

Stop paying for orders that lose you money.

A $129 order can still lose you $4 once its discount and costs are in. Sent as profit, the platform stops buying more of those and finds more of the ones you kept $50 on.

Value sent to Meta

Linen sheet set

$120.00

full price, returning

Candle gift box

$120.00

40% off, new

Next Week:

more like this

Stop paying for orders that lose you money.

A $129 order can still lose you $4 once its discount and costs are in. Sent as profit, the platform stops buying more of those and finds more of the ones you kept $50 on.

Campaign spend, 30 days

illustrative

BEFORE

AFTER

Clearance

-$380

$4,000

Bedding

+$1,900

$3,000

Towels

+$640

$3,000

Most of the budget sits on the campaign losing money.

Profit after costs

+$2,160

+$1,820 more, same budget

Put your budget behind the campaigns that earn.

See what each campaign really made after costs, not just what it sold. Then move spend away from the ones that lose money, toward the ones that earn it.

Campaign spend, 30 days

illustrative

BEFORE

AFTER

Clearance

-$380

$4,000

Bedding

+$1,900

$3,000

Towels

+$640

$3,000

Most of the budget sits on the campaign losing money.

Profit after costs

+$2,160

+$1,820 more, same budget

Put your budget behind the campaigns that earn.

See what each campaign really made after costs, not just what it sold. Then move spend away from the ones that lose money, toward the ones that earn it.

Six months, one store

Month 1

Month 6

Ad spend

Cost per profitable order

Scale spend without CPA creeping up.

Learning from every order at profit, the platform finds the next buyer who earns for less. Budget goes up, and the cost of each profitable order stays flat.

Six months, one store

Month 1

Month 6

Ad spend

Cost per profitable order

Scale spend without CPA creeping up.

Learning from every order at profit, the platform finds the next buyer who earns for less. Budget goes up, and the cost of each profitable order stays flat.

See which of your orders make money, and which lose it.
See which of your orders make money, and which lose it.

Connect your store and watch your own orders arrive valued at profit, in about 5 minutes.

Connect your store and watch your own orders arrive valued at profit, in about 5 minutes.

Start Free Trial

Start Free Trial

Request a Demo

Request a Demo

14 days free

Install in 5 minutes

60 days money back to see results

What makes this different

Every order arrives complete

Captured even when the pixel is blocked, tied to one customer, credited to one ad, and valued at what you kept. Many tools do one or two of these. The platform learns best when it gets all four on the same order.

Pixel event

event

Purchase

Purchase

customer

unknown

unknown

value

129.00

129.00

currency

USD

USD

source

browser, if not blocked

browser, if not blocked

cost

unknown

unknown

The platform sees a $129 sale by a stranger.

enriched

PantoSource event

event

Purchase

Purchase

Returning, 4 orders

customer, resolved from 3 sessions

identifiers

hashed email, phone, click ID

hashed email, phone, click ID

captured

server side, not the browser

server side, not the browser

matched to

Meta ad, Bedding campaign

Meta ad, Bedding campaign

counted

once, same ID as the pixel

once, same ID as the pixel

costs

goods, shipping, fees, discount

78.31

78.31

revenue

129.00

129.00

value sent

50.69 profit

50.69 profit

The platform sees a returning customer who earned you $50.69.

Identity enrichment

Signal quality

Cost enrichment

Value sent: profit, or revenue if you prefer

Added by PantoSource

Enrichment in detail

Complete, clean signal
on every order

Four things a pixel gets wrong on its own, what PantoSource does about each, and what it is worth to you.

Capture

Every order, even when the pixel is blocked

Identity resolution

One customer, every device

Attribution

Each sale counted once

Match quality

Cheaper new customers

Half your buyers never reach the platform.

Ad blockers, iOS, consent banners and checkout redirects lose 40 to 60 percent of orders before the pixel fires. The platform bids on the half it saw, and it never learns which of your customers were in the other half.

Every order read from your store, then enriched before it is sent

Runs beside your pixel, so nothing is counted twice

Survives iOS updates, ad blockers and cookie loss

Test orders and duplicates screened out before anything is sent

What it is worth: The platform learns from all of your buyers, not half of them, so it finds the next one for less.

Where 1,412 orders end upThis month
1,412in the store0seen by the pixel0seen by PantoSource
Browser pixel
ad blockeriOSconsentredirect$129 each
PantoSource, server side
priced at profit

Capture

Every order, even when the pixel is blocked

Identity resolution

One customer, every device

Attribution

Each sale counted once

Match quality

Cheaper new customers

Half your buyers never reach the platform.

Ad blockers, iOS, consent banners and checkout redirects lose 40 to 60 percent of orders before the pixel fires. The platform bids on the half it saw, and it never learns which of your customers were in the other half.

Every order read from your store, then enriched before it is sent

Runs beside your pixel, so nothing is counted twice

Survives iOS updates, ad blockers and cookie loss

Test orders and duplicates screened out before anything is sent

What it is worth: The platform learns from all of your buyers, not half of them, so it finds the next one for less.

Where 1,412 orders end upThis month
1,412in the store0seen by the pixel0seen by PantoSource
Browser pixel
ad blockeriOSconsentredirect$129 each
PantoSource, server side
priced at profit

Capture

Identity resolution

Attribution

Match quality

Half your buyers never reach the platform.

Ad blockers, iOS, consent banners and checkout redirects lose 40 to 60 percent of orders before the pixel fires. The platform bids on the half it saw, and it never learns which of your customers were in the other half.

Every order read from your store, then enriched before it is sent

Runs beside your pixel, so nothing is counted twice

Survives iOS updates, ad blockers and cookie loss

Test orders and duplicates screened out before anything is sent

What it is worth: The platform learns from all of your buyers, not half of them, so it finds the next one for less.

Where 1,412 orders end upThis month
1,412in the store0seen by the pixel0seen by PantoSource
Browser pixel
ad blockeriOSconsentredirect$129 each
PantoSource, server side
priced at profit

Signal layers

Tracking gets the sale there. Enrichment makes it pay.

What you get

Browser pixel

Baseline

Server-side tracking

Capture only

PantoSource

Signal enrichment

What the platform receives

Orders it learns from

About half

All of them

All of them

Each sale counted once

No

Some tools

Yes

One customer, every device

No

Some tools

Yes

New vs. returning buyers

No

Some tools

Yes

Test orders and duplicates

Counted as sales

Some tools

Screened out

Real costs on every order

No

No

Yes

Optimises on

Revenue

Revenue

Profit or revenue, you choose

Loss-making orders

Look like wins

Look like wins

Flagged, not rewarded

What you see and decide

What you can see

Clicks and ROAS

Clicks and ROAS

Profit by campaign and product

Refunds

Not seen

Some tools

Tracked when made in your store

Lifetime value at profit

No

No

Yes

Orders missing a cost

No costs at all

No costs at all

Flagged, never guessed

Ask your AI chat

No

No

Yes, read only

What your budget buys

Big discounted carts

The same, more data

Buyers who earn you money

Running it

Ad platforms

A tag for each

Varies

All eight, no extra fees

Setup

Per platform

Varies

5 minutes, no developer

Browser pixel

Server-side tracking

What you get

Browser pixel

Baseline

PantoSource

Signal enrichment

What the platform receives

Orders it learns from

About half

All of them

Each sale counted once

No

Yes

One customer, every device

No

Yes

New vs. returning buyers

No

Yes

Test orders and duplicates

Counted as sales

Screened out

Real costs on every order

No

Yes

Optimises on

Revenue

Profit or revenue, you choose

Loss-making orders

Look like wins

Flagged, not rewarded

What you see and decide

What you can see

Clicks and ROAS

Profit by campaign and product

Refunds

Not seen

Tracked when made in your store

Lifetime value at profit

No

Yes

Orders missing a cost

No costs at all

Flagged, never guessed

Ask your AI chat

No

Yes, read only

What your budget buys

Big discounted carts

Buyers who earn you money

Running it

Ad platforms

A tag for each

All eight, no extra fees

Setup

Per platform

5 minutes, no developer

Setup

Live in 5 minutes.
No developer.

Runs beside your existing pixel. Nothing to undo.

1Install on the storeShopify, WooCommerce, Magento
2Connect the ad platformsone click each
3Set costs onceimport or rule
4Profit goes liveone click
0:00of 5:00
app.pantosource.com/stores/new
Add a client store
Home Essentials, Shopifyinstalled
Orders arriving server sidelive
1,412orders captured this month
Install takes a minute. Orders start arriving server side straight away.

Start Free Trial

Start Free Trial

14 days free. 60 days money back to see results.

Why PantoSource

Built for the people who run the ads

Real profit on every order, to every platform

Costs, discounts, shipping and fees on each order, so Meta, Google and TikTok can optimise on what you keep. Prefer revenue? It is one setting. Every platform included, no per-connector fees.

The whole order, not a fragment

Captured when the pixel is blocked, one customer across devices, one credit per sale. The platform learns from all of your buyers, and your reports finally agree with your bank account.

Live in 5 minutes, understood in 5 more

No developer and no data team. Install it yourself, and read the same numbers in your dashboards and in your AI chat, with every figure explained.

Live in 5 minutes, understood in 5 more

No developer and no data team. Install it yourself, and read the same numbers in your dashboards and in your AI chat, with every figure explained.

Once the signal is right

The same clean data runs your dashboards and your AI chat

DASHBORADS

DASHBORADS

Every number you need to scale, set up once

Profit by campaign, product and channel, ready the day you install. Share a link or schedule the PDF, then let them run.

See dashboards ›

DASHBORADS

Every number you need to scale, set up once

Profit by campaign, product and channel, ready the day you install. Share a link or schedule the PDF, then let them run.

See dashboards ›

ASK AI

ASK AI

Ask your AI chat where the next dollar earns most

Claude, ChatGPT or Grok read your profit by campaign and tell you what to scale and what to cut. They recommend, you decide.

See the MCP ›

ASK AI

Ask your AI chat where the next dollar earns most

Claude, ChatGPT or Grok read your profit by campaign and tell you what to scale and what to cut. They recommend, you decide.

See the MCP ›

CUSTOMERS

CUSTOMERS

Which customers earn over time

Lifetime value at profit, new versus returning, payback by channel, and segments you can send to your ad platforms.

See the Customers view ›

CUSTOMERS

Which customers earn over time

Lifetime value at profit, new versus returning, payback by channel, and segments you can send to your ad platforms.

See the Customers view ›

FAQ

FAQs about Signal Enrichment

Does PantoSource replace my pixel?

Does it slow my store?

Do I need all my costs entered before I start?

Does it track refunds?

Which platforms and stores does it work with?

Is it read only?

Is my customers' data safe?

How is this different from other server-side tracking tools?

What does it cost?

See Signal Enrichment on your own store before you commit

See Signal Enrichment on your own store before you commit

Connect your store and watch your own orders arrive enriched, one customer and its real costs on every event, before you pay anything.

Connect your store and watch your own orders arrive enriched, one customer and its real costs on every event, before you pay anything.

60 days money back guarantee to see results. Start with 14 days free. If your profit on ad spend has not improved, we refund you.

Start Free Trial

Start Free Trial

Request a Demo

Request a Demo

14 days free

Install in 5 minutes

Runs beside your pixel, nothing to undo

Runs beside your pixel, nothing to undo

Free Trial

Free Trial

Demo

Demo

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